Marketing and Business Development

The Marketing and Business Development division plays a key role in promoting the business and driving sales of the University’s programmes or services. Its main aim is to have a strong market share through the brand recognition across SADC region. It provides the necessary research to identify your target customers and other audiences. Marketing works closely with sales in generating new business. The marketing department has overall responsibility for growing revenue, increasing market share and contributing to company growth and profitability. It also handles key strategic projects that cut across the University. The division is governed by Marketing policy and other addendum policies.

Key Functions:

·         Strategy

·         Integrated Marketing

·         Market Research

·         Brand Management

·         Stakeholder's Management

·         Communications

·         Events

·         Key Strategic Projects

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